Nordstrom Made Launches BP. Be Proud Gender-Inclusive Fashion Collection

Wednesday June 10, 2020

Nordstrom Made's BP. Be Proud collection.
Nordstrom Made's BP. Be Proud collection.  (Source:Stephanie Bissonnette)

Just in time for Pride, Nordstrom Made is releasing its first gender-inclusive line, a 28-piece capsule collection under its label Nordstrom Made. Collection highlights include a striped crop tank, tie-dye tees and butterfly print tube dress and bike shorts, and range from $7 to $75,

Nordstrom engaged different members from the LGBTQ community to provide insight on what they see as missing from the current apparel landscape and worked with them to ensure fit and styling was reflective of what they'd like to see in this collection. The company also seeks feedback from customers to fine-tune its offerings for the second collection, slated to launch in fall 2020.

As part of the BP. Be Proud collection, Nordstrom engaged nine dancers from different backgrounds, sizes, genders and ethnicities to express themselves through dance while wearing pieces from this collection. Working with New York-based choreographer Nicholas Palmquist, the dancers self-recorded the same routine in their own homes for the video campaign.

Additionally, Nordstrom will donate 10 percent of sales from the Be Proud collection to True Colors United. This nonprofit organization implements innovative solutions to youth homelessness that focus on the unique experiences of LGBTQ young people. Beyond the collection, Nordstrom engages with the queer community through annual grants. This year's recipients include:

GenPRIDE, Seattle
GenPRIDE empowers older LGBTQ+ adults to live with pride and dignity by promoting, connecting and developing innovative programs and services that enhance belonging and support, eliminate discrimination, and honor the lives of older members of our community.

Trans Wellness Center, Los Angeles
Trans Wellness Center provides comprehensive resources and services for transgender and non-binary people under one roof, including housing and employment resources, youth programs, medical and mental health services. The Center is the first-of-its-kind in the United States, with six local organizations joining forces to create this new home for wellness.

Coalition for Aging LGBT, Dallas
The Coalition for Aging LGBT improves and protects the quality of life of older LGBT adults in North Texas through coordination and collaborations for health, housing, advocacy, financial security and social services.

Center on Halsted, Chicago
The Center on Halsted is a community center dedicated to advancing the community and securing the health and well-being of the LGBTQ people of Chicagoland.

Rainbow Refugee, Vancouver, B.C.
Rainbow Refugee supports people seeking refugee protection in Canada because of persecution based on sexual orientation, gender identity, gender expression or HIV status.